Integrating skills and expertise and applying interconnected thinking.
STAR® – Integrated. Interconnected.
Our experts from after sales, digitalization and vehicle electronics apply their passion for new technologies to break through old structures and are already able to meet the challenges your business will face tomorrow. We take innovations one step further, master highly complex electronics, develop sustainable business models and set trends. By working in interdisciplinary teams and combining our expertise, we create unparalleled solutions from a single source – precisely tailored to your needs.
Experts in
Our STAR experts find the answers to a wide range of current challenges with the aid of sophisticated digitalization approaches, Industry 4.0 and IoT solutions. We don’t just implement innovations; we also take them one step further, developing suitable strategies which will allow you to reach your target group in the digital world and impress them in the long term. With our STAR experts, you can master the digital transformation in your business and capture new markets with lasting success.
After Sales
and
Sophisticated concepts and excellent strategies are the pillars of successful after sales – something of which our STAR experts are keenly aware. They offer innovative services, initiate optimization processes and find solutions that are perfectly tailored to your needs. Using intelligent technologies, your processes can be better organized, coordinated and managed. With the support of the STAR experts, you can make the most of your resources and secure your competitive edge in the long term.
The automotive industry’s motto for the next few years is “go safe, go green & get connected!” Our STAR experts have fully adopted this guiding principle and are pursuing it with creative ideas and innovative approaches. They develop new technologies for increased road traffic safety, they set further developments in electromobility in motion and develop holistic solutions to every problem in close collaboration with you. Our STAR experts quickly and successfully implement your complex technical projects.
References 2020
Project Highlights
Our STAR experts worked on numerous projects as a team this year which initiated changes and provided impetus around the world. The STARS further developed pioneering products in the automotive sector and globally advanced digitalization processes. They were thus able to write stories of success. As we know, actions speak louder than words, which is why we want to show you our projects in detail.
Individual communication for sensitive topics
Communicating sensitive topics appropriately? This is where the experts from our STAR subsidiary sense&image are simply unbeatable! They know the ins and outs of print and digital media as well as brand communication in the medical field. Every day, they strike the right chord when it comes to targeting patients and healthcare professionals (HCP).
Record sales of the Mercedes-AMG calendar 2021
Mercedes-AMG GmbH, a subsidiary of Daimler AG, has entered into a partnership with STAR COOPERATION following a search for a reliable partner for their advertising material. Through the license allocation, the STAR experts have been given full responsibility. And this is what they did with it!
The future belongs to electric vehicles
The topic of vehicle electrification has become essential in today’s automotive industry. Any business in the automotive industry aiming to take on the role of pioneer and applying a forward-thinking approach will focus on the development of electric vehicles and all associated aspects. How can our STAR experts make a valuable contribution toward advancing this innovative development?
AND ACTION: big cinema for movie cars
A lot has changed for us in 2020. There were no major events, fairs, conferences or conventions. However, our customer – a well-known German automobile manufacturer – remained unflappable. To avoid the dangers of COVID-19 yet still allow for a live event, the customer brought the idea of the drive-in movie theater event to life. Our STARS showed great commitment and provided support with an integrated advertising campaign to get the event off the ground!
Fragile is a thing of the past – supply chain visibility is the present
Complex supply chains are subject to numerous risks along the way and are prone to disruptions at many stages, especially during such uncertain times as these. If only we could predict and identify risks early on. Could we? Our experts from the STAR LOGISTICS division turn wishes into a reality and operate the “STAR Supply Chain Control Tower”. This prevents disruptions, and risks are actively managed to ensure products always arrive at the right location and on time.
Advertising campaign for Allergan CoolSculpting
Beauty requires suffering. But not when it comes to the new product from the world’s leading pharmaceutical company Allergan. Allergan has developed a sophisticated cooling process for treating subcutaneous fat, and the creative minds of our subsidiary sense&image are helping to increase brand awareness and market the product. But how did they do it? A Google or LinkedIn campaign is clearly not enough for this product!
The new dimension in logistics
Digitalization and automation are key buzzwords in all major areas, including toll systems. Toll requirements are constantly evolving and spreading across country borders. Our STAR experts offer the ideal helping hand here and can make a contribution to further development with their knowledge and wealth of experience. What does this contribution look like?
After Sales
Strong Business Models
The future belongs to electric vehicles
The topic of vehicle electrification has become essential in today’s automotive industry. Any business in the automotive industry aiming to take on the role of pioneer and applying a forward-thinking approach will focus on the development of electric vehicles and all associated aspects. How can our STAR experts make a valuable contribution toward advancing this innovative development?
The starting point. The giant in vehicle manufacturing, Mercedes-Benz, is currently working on establishing a charging network for electric cars. This will provide numerous everyday benefits for customers. They will, for example, be able to identify themselves as a member and charge their car directly at a suitable nearby charging station using a credit card-sized RFID charging card.
The goal. In order to drive forward the future of electric cars, this network needs be developed as quickly as possible. It thus makes sense to have all customers find a Mercedes me kit with all necessary information as well as the card directly within the electric vehicle upon purchase. The challenge of this task is finding out which parameters must be coordinated with production, logistics and the receiving plant. This will ensure that the Mercedes me kit ultimately ends up in the right place.
The solution. The STAR experts from the LOGISTICS division have a wealth of experience in the field of on-board literature and process design. That’s why they were able to quickly identify the right sampling process for the electric car lines. To do this, they organized the supplier management as well as the scheduling and coordination with the logistics planning in the respective plants. In addition, they took over the delivery of the Mercedes me kits for our customers. In summary, our STAR experts have managed and driven forward the supply chain management right through to the production plants. The supply chain can now even be easily used for other products. Every electric car rolling off the production belt will now include a Mercedes me kit. As a result, customers of new electric vehicles and hybrid cars will be delighted to find all the information they need and their charging card right in their glove compartment.
More about our serviceAfter Sales
Strong Business Models
AND ACTION:
big cinema for movie cars
A lot has changed for us in 2020. There were no major events, fairs, conferences or conventions. However, our customer – a well-known German automobile manufacturer – remained unflappable. To avoid the dangers of COVID-19 yet still allow for a live event, the customer brought the idea of the drive-in movie theater event to life. Our STARS showed great commitment and provided support with an integrated advertising campaign to get the event off the ground!
The starting point. Our customer was unable to carry out planned events with its customers in 2020 owing to the lockdown. A new idea with a strict hygiene concept was therefore needed. The health of the participants and employees could not be endangered under any circumstances. However, a large live event was still desired. The idea? A drive-in movie theater!
The goal. The planned drive-in movie theater event is meant to be an unforgettable evening for all participants. In addition to an action-packed film, there was also exclusive catering and a presentation of the original movie cars. Of course, in strict compliance with all hygiene rules.
The solution. Our STARS took on the consulting and production management of print products for this spectacular event. The following print material was created in close cooperation with the customer: tickets, consent forms, popcorn cups, fence banners, canvas banners and beach flags. The event was a great success! The aim is therefore to repeat the event in 2021 with new ideas from our STARS. What will they come up with for 2021?
After Sales
Strong Business Models
Fragile is a thing of the past
supply chain visibility is the present
Complex supply chains are subject to numerous risks along the way and are prone to disruptions at many stages, especially during such uncertain times as these. If only we could predict and identify risks early on. Could we? Our experts from the LOGISTICS division turn wishes into a reality and operate the “STAR Supply Chain Control Tower”. This prevents disruptions, and risks are actively managed to ensure products always arrive at the right location and on time.
The starting point. The procurement of raw materials and components is currently more fragile than ever as the global networking of our economy has contributed significantly to its complexity. Suppliers are located around the world; transport routes are multimedia-based and numerous service partners are involved in the entire process. Such long supply chains are fragile. Delivery bottlenecks or delays trigger chain reactions and result in increased costs or even production losses. To be able to identify faults at an early stage, maximum transparency across the entire supply chain is absolutely vital.
The goal. Since alternative strategies are often impossible to devise under time pressure, it is essential to establish a full overview from the outset and to carry out well-structured risk monitoring. Risks can therefore be identified more quickly and assessed according to their probability of occurrence and severity, especially when different disruptions occur in combination.
The solution. Our STAR experts from the LOGISTICS division have made it their task to support customers from a wide variety of industries in keeping the essentials in view, even in highly complex supply chains. This has resulted in the “STAR Supply Chain Control Tower”. It enables supply chains to be monitored in real time, risk potentials to be identified and appropriate prevention measures to be initiated where necessary. Software solutions from the fields of data collaboration and risk monitoring provide the basis for real-time supply chain monitoring. These not only monitor the movement of goods, but also assess it in relation to the known risk information such as traffic and weather conditions, political risks, etc. In the event of a possible disruption or schedule deviation, the Control Tower is automatically alerted and an appropriate countermeasure is initiated. The risk can therefore be managed and the effects can be predicted at an early stage.
More about our serviceAfter Sales
Strong Business Models
Advertising campaign for
Allergan CoolSculpting
Beauty requires suffering. But not when it comes to the new product from the world’s leading pharmaceutical company Allergan. Allergan has developed a sophisticated cooling process for treating subcutaneous fat, and the creative minds of our subsidiary sense&image are helping to increase brand awareness and market the product. But how did they do it? A Google or LinkedIn campaign is clearly not enough for this product!
The starting point. Allergan is an international pharmaceutical company active in the field of medical aesthetics, among other things. This global market leader developed the product CoolSculpting for this sector. It is a patented cooling process for the treatment of subcutaneous fat.
The goal. In order to increase brand awareness and create a feeling of trust for the end consumer, Allergan decided on an attention-grabbing advertising campaign with the testimonial of Regina Halmich. The aim was to produce a campaign theme and a 20-second commercial – and this had to be achieved with a tight deadline of just three weeks.
The solution. The creative minds of our subsidiary sense&image developed a storyboard for the commercial and an image concept for the campaign theme. With the aid of the renowned photographer Niels Geisselbrecht, the theme was shot and the commercial was produced according to the concept developed by the experts at sense&image. The result? A strong woman climbs delicately and gracefully out of the ice – symbolically representing the simple treatment with the patented cooling technology CoolSculpting. sense&image demonstrated real organizational talent in implementing this attention-grabbing idea. They organized speakers for the commercial, took over the coordination on the set, styled Regina Halmich and had the iceberg exactly reproduced as drawn in the storyboard by a professional sculptor. In addition, sense&image was on site with a camera team to capture the making of the shoot and combine it into a separate film during post-production.
After Sales
Strong Business Models
The new dimension in logistics
Digitalization and automation are key buzzwords in all major areas, including toll systems. Toll requirements are constantly evolving and spreading across country borders. Our STAR experts offer the ideal helping hand here and can make a contribution to further development with their knowledge and wealth of experience. What does this contribution look like?
The starting point. At the moment, truck tolls are required in Germany for vehicles with a gross vehicle weight of 7.5 metric tons or more. The corresponding fees are invoiced to over 200,000 national and international companies. This consistent income ensures the maintenance and expansion of the road infrastructure. The EU is making efforts to improve the toll system, which requires the use of new technologies. This is where our STAR experts can help as they have plenty of experience in this particular sector.
The goal. EU transport ministers have long endeavored to introduce a highly uniform toll system. The toll system needs to apply across country borders and be standardized to the extent possible so that trucks can only travel across Europe with a toll device (OBU). As a result, more and more providers are flocking to the market with their own devices. The competition in this sector is fierce and continues to grow.
The solution. Our STAR experts have been working with the state-owned company Toll Collect for a long time. Through this work, they contribute to the overall logistical processing of the toll devices and the associated peripheral components. Owing to their extensive expertise in this very special, dynamic market environment, our experts from the LOGISTICS division can now assert themselves against renowned competitors in a bidding process. They were particularly impressive with their wide-ranging skills in project management and remarkable technology-based expertise. It therefore won’t be long before they can implement a comprehensive logistics and IT solution. Work is already in full swing and should be completed by the end of 2021.
After Sales
Strong Business Models
Individual communication for sensitive topics
Communicating sensitive topics appropriately? This is where the experts from our STAR subsidiary sense&image are simply unbeatable! They know the ins and outs of print and digital media as well as brand communication in the medical field. Every day, they strike the right chord when it comes to targeting patients and healthcare professionals (HCP).
The starting point. In Germany, there are currently at least 8 million people with diabetes. Our current customer Abbott is one of the world’s leading healthcare companies, helping people in all phases of life lead more energetic and healthier lives. Their main goal is to create life-changing technologies to make the world a better place. In the Diabetes Care division, work on innovative solutions is therefore carried out every day to help people manage diabetes and to make their everyday lives easier. The pharmaceutical group also supports healthcare professionals and sales representatives with various documents for personal patient communication.
The goal. All product information relating to the FreeStyle Libre diabetes management system in the DACH region needs to be created in a country-specific and target group-specific manner through close collaboration. This mainly involves print documents such as brochures, fliers, training material, order documents and material for exhibition stands. In addition, material is supplied for digital trade fairs, and animations and presentations are designed for target groups.
The solution. This year was again characterized by numerous exciting and varied projects for which the experts from sense&image were able to offer their wide range of services. Their instinct for precision targeting of specific audiences and their extensive expertise in corporate design guidelines were in demand once again. Their support with the product launch of the new FreeStyle Libre 3 diabetes management system was a particular highlight. For this project, they designed test packages, integrated text and graphics into brochures, created animations and videos, and developed various fliers. The focus was always placed on the different target groups. In addition, the experts provided creative material for virtual exhibition stands and ensured that Abbott stood out from the large number of exhibitors. Our experts are very much looking forward to upcoming tasks and new challenges.
After Sales
Strong Business Models
Record sales of the
Mercedes-AMG calendar 2021
Mercedes-AMG GmbH, a subsidiary of Daimler AG, has entered into a partnership with STAR COOPERATION following a search for a reliable partner for their advertising material. Through the license allocation, the STAR experts have been given full responsibility. And this is what they did with it!
The starting point. The focus of this partnership is on taking over product development and management, coordinating global sales and managing payment processing independently. STAR COOPERATION is ideally suited as a long-term license partner as its experts offer a wealth of experience in all the required areas.
The goal of Mercedes-AMG is to establish a long-term, standardized process for the supply to global dealers. This will consistently ensure that high-quality products easily find their way to global dealers, customers and fans.
The solution. STAR COOPERATION is more than able to handle these challenges, so a long-term collaboration has been agreed. The STAR experts got to work straight away with plenty of personal responsibility, creative ideas and concepts. Among other achievements, a new, exclusive online store was designed for the sale of the calendar, and the existing e-commerce platform was optimized for the B2B market so as to impress with a high-quality range of advertising materials. The constant further development of the processes, the products and the business is already paying off: the successful roll-out of the strategic solutions with accompanying marketing measures led to outstanding sales of the advertising material range. On top of that, our experts ensured record sales of the Mercedes-AMG calendar 2021. The 12 hyper-realistic compositions by the photo artist Michael von Hassel thus found their way to numerous fans.
How digital events turn the crisis into an opportunity
A lot has changed for us given the current situation. No events, conferences, trade fairs or conventions. However, the experts at our subsidiary sense&image had suitable solutions on hand to meet this challenge. The creative minds of the customer experience agency quickly established live streaming as an integral part of the service portfolio. It’s become obvious: live streaming is more than just a trend brought about by the coronavirus.
The age of digital events is dawning
A year ago, nobody could have imagined that digital events could replace live ones. The new event format offers more than just an answer to the coronavirus crisis, however. In 2020, our STAR experts made it their task to establish virtual events for our customers on a long-term basis. But did they achieve their goal?
Think Green. Be Green
At STAR COOPERATION, the topic of environment and sustainability is a top priority. We are particularly passionate about limiting CO2 emissions and counteracting them. We can achieve this by implementing sustainable technologies. This is why we’re sharpening environmental awareness not only among our STAR experts, but also among customers.
Attractive advertisements for partners
Advertising is essential for any successful business. A unique opportunity that our customer offers its partners is an exclusive platform for advertising. But what exactly can this platform do and what specifically lies behind the success of this exciting project?
STAR improves business with Smartsheet
Improving business and increasing efficiency is the motto of our MEDIA experts. And which tool is best suited for this? Correct! Smartsheet. With Smartsheet, we create an innovative workflow and thereby help our customers to succeed.
STARS awaken desire
A key visual for all advertising measures and campaign communications is the key to success. An impressive central idea strengthens the customer’s brand recognition and awakens desire. As an implementation agency, can our STARS meet the customer’s requirements?
Cutting-edge technology meets a future-oriented dealership
The secret recipe to success is combining innovative technologies with fertile ground. We had both! Together with the dealership Robert Kunzmann GmbH & Co. KG, our CONSULTING and IT experts automated the manual process for appointment pre-qualification in the dealership.
Off into the digital future
When it comes to impressing the customers of customers, the experts from the CONSULTING division are the ideal partner. Through the development of an optimal product and marketing strategy for an innovative IoT solution, they were able to make a long-lasting contribution to the customer’s success.
With test automation, the future will be simple.
Automated tests are no longer visions of the future and daydreams. Something that has been established in other industries for a long time now also has access to web and desktop applications as well as mobile apps. What have our IT experts come up with here?
Intelligent networks for holistic media logistics
Our customer delights its target group with impressive media products that are precisely coordinated with one another. The STAR MEDIA and LOGISTICS divisions were called upon to combine their expertise to ensure an intelligent network for holistic media logistics. Were our STAR experts able to ensure that these media products arrive in the right quality, at the right time and in the right place?
Traveling without luggage – is that possible?
Traveling can be quite exhausting, particularly if your luggage is a little heavier and overflowing with all sorts of useful things. Our creative and tech-savvy STAR subsidiary Novaigrup from Barcelona has now developed an online platform for its customer Sinmaletas that makes traveling without a suitcase possible!
Fixed or flexible – that is the question
The coronavirus has forced everyone to rethink everyday life in the office while also opening up new opportunities for further development and improvement. This is precisely the right topic for our experts from the IT division! They have innovative ideas when it comes to arranging fixed and flexible workplaces. Their latest innovation in this area is called Workspace Analytics. But what is it?
Automated media creation provides relief
No one needs print media anymore? On the contrary! Print media such as brochures, fliers and catalogs are very popular. In 2020, our experts from the MEDIA division staged products that inspire. And they did so with just one push of a button.
Digitalization
Innovation taken
a step further
Cutting-edge technology meets a future-oriented dealership
The secret recipe to success is combining innovative technologies with fertile ground. We had both! Together with the dealership Robert Kunzmann GmbH & Co. KG, our CONSULTING and IT experts automated the manual process for appointment pre-qualification in the dealership.
The starting point. The STAR experts are the perfect partner when you’re seeking efficiency and change, as they apply digital transformations and the latest technologies to make processes in different divisions run quickly and efficiently – including the appointment pre-qualification process. With the aid of robotic process automation (RPA), software robots were developed and directly implemented to this end. This provided employees with immediate relief from repetitive transfer tasks.
The goal. Appointment pre-qualification needs to be automated. To this end, data from the workshop planning tool is to be transferred directly into the OEM system without additional manual work.
The solution. The experts from the CONSULTING and IT divisions pooled their expertise and got to work. Using RPA, they developed a form of automation that freed dealership employees from time-consuming, tedious and repetitive tasks such as the transfer of customer data into various systems. The solution creates interfaces where previously none were possible and transfers the desired data quickly, reliably and without errors. The appointment pre-qualification process at Kunzmann was thus automated in just three months and the customer service team was evidently relieved at nine sites. A real achievement!
Digitalization
Innovation taken
a step further
Off into the digital future
When it comes to impressing the customers of customers, the experts from the CONSULTING division are the ideal partner. Through the development of an optimal product and marketing strategy for an innovative IoT solution, they were able to make a long-lasting contribution to the customer’s success.
The starting point. Our CONSULTING experts got a digital transformation underway within the highly competitive market environment of the cooling lubricant sector. The focus is on expanding a traditional business by adding an innovative digital service. The STAR experts guided the customer Liquidtool Systems AG along the entire customer journey through the process of digital expansion and supported them with sophisticated methods and suitable tools.
The goal. The customer wants to expand the traditional product business by adding a digital solution to secure their competitive capacity in the long term and to tap into new market potentials.
The solution. Promising insights into the optimal design of customer touch points and the new IoT service have emerged through targeted analyses, detailed customer surveys and expert discussions. These findings were used as a decision-making basis for further action. The selected project approach ensured that the new service is optimally tailored to the wishes, situation and willingness to pay of potential customers. With the support of the experts, the new digital service was therefore successfully placed on the market at the end of last year.
Digitalization
Innovation taken
a step further
With test automation, the future will be simple.
Automated tests are no longer visions of the future and daydreams. Something that has been established in other industries for a long time now also has access to web and desktop applications as well as mobile apps. What have our IT experts come up with here?
The starting point. There are now practical software solutions for many sectors that simplify complex processes. However, software often needs updates. As a result, updates and new software versions are constantly becoming available. Systematic testing therefore requires new manual front-end tests. With the increasing range of functions and the associated complexity of the software, the work intensity of tests also grows. Regularly required tests are a problem because the test process takes a long time from the start of the test to the result. With this in mind, the STAR experts from the IT division came up with a complete solution.
The goal. Testing updates needs to become less time-consuming in the future so that updates and new versions can be implemented more easily and efficiently. The main objective is to receive test results faster and not only for web and desktop applications, but also for mobile apps.
The solution. Our IT experts first identified frequently occurring test cases and checked whether these test cases could be processed with a well-known tool for GUI-based test automation from Ranorex® Studio. Automation soon proved to be possible, both for web applications and for iOS and Android apps. All encryption requirements were successfully implemented, and the logging of the test execution has also improved. Our IT experts even managed to make the automated tests multilingual, whereby language-relevant information can be cleverly sent to a separate database. All in all, a resounding success as the overall workload for test execution has been massively reduced.
More about our serviceDigitalization
Innovation taken
a step further
Intelligent networks for
holistic media logistics
Our customer delights its target group with impressive media products that are precisely coordinated with one another. The STAR MEDIA and LOGISTICS divisions were called upon to combine their expertise to ensure an intelligent network for holistic media logistics. Were our STAR experts able to ensure that these media products arrive in the right quality, at the right time and in the right place?
The starting point. Our customer Bosch wanted to make its operational purchasing more efficient. The company wants to reduce its number of suppliers and thus the number of orders. This would create more time for other matters in purchasing. In addition, synergy effects within the Bosch Group would increase, as the same inquiries would always be resolved similarly by only one partner.
The goal. We believe that, with our broad network of suppliers and our expertise in media project management, we are a reliable partner for Bosch. Our STAR experts took over the procurement of services and materials in the areas of print, giveaways and point of sale from suppliers as of January 1, 2021. This will provide relief for the Bosch Group’s operational purchasing team, reduce the number of complaints and consolidate purchasing volumes.
The solution. The cloud- and browser-based tool Smartsheet is used to achieve this. The project management software enables automation in various areas – from the supplier database to inquiry and project management as well as real-time evaluations. Our experts can thus ensure that supply to Bosch is flexible and that delivery bottlenecks are avoided.
Digitalization
Innovation taken
a step further
Traveling without luggage – is that possible?
Traveling can be quite exhausting, particularly if your luggage is a little heavier and overflowing with all sorts of useful things. Our creative and tech-savvy STAR subsidiary Novaigrup from Barcelona has now developed an online platform for its customer Sinmaletas that makes traveling without a suitcase possible!
The starting point. Our experts from the Spanish web engineering agency are passionate about creative and exciting web projects. This time, they developed an individual online platform for their customer that ensures that luggage can be brought to virtually any part of the world when traveling. With the certainty and guarantee, of course, that it will successfully arrive at its destination.
The goal. To be able to offer this service, an online platform is required that enables national and international logistics processes and maps numerous different cases. After all, aspects like baggage types, fragility, weight, dimensions, locations and different tariffs must all be considered from the start. It is also important for users to be able to operate the platform intuitively and get the desired result in just a few steps.
The solution. The bright minds at Novaigrup identified the requirements of their customers through a workshop. They held several of these where they analyzed the purchasing behavior and needs of potential customers and mapped them in numerous user stories to cover all cases to the extent possible. They then conceptually mapped the processes, drove forward the development of the platform and ensured the product provides an excellent user experience. The new portal is an eye-catcher and was launched in early 2021. It has since become very popular and is supported by over 6,000 logistics companies across the world.
Digitalization
Innovation taken
a step further
Fixed or flexible – that is the question
The coronavirus has forced everyone to rethink everyday life in the office while also opening up new opportunities for further development and improvement. This is precisely the right topic for our experts from the IT division! They have innovative ideas when it comes to arranging fixed and flexible workplaces. Their latest innovation in this area is called Workspace Analytics. But what is it?
The starting point. With the current situation in mind, our experts from the IT division asked themselves questions about the number of fixed office workplaces and meeting rooms required. They quickly realized that flexible workplaces can offer an enormous savings potential, particularly when a company is facing a challenging financial situation. They therefore developed Workspace Analytics, a data-based decision-making foundation using sensors.
The goal. Reliable information about office occupancy is required, particularly with regard to high-quality equipped workplaces. The aim is for this information to be obtained through sensors. More specifically, sensors need to provide information about how long a workplace is required, on which days of the week and at what time.
The solution. The latest creation from the IT division can be used as a basis for decision-making. With the aid of the information provided, decisions can be made promptly about which fixed workplaces must remain because they are frequently occupied, and which can be designed flexibly since the need there is not particularly high. This innovation not only saves existing resources, but also opens new doors for future innovative work environment design.
Digitalization
Innovation taken
a step further
Automated media creation provides relief
No one needs print media anymore? On the contrary! Print media such as brochures, fliers and catalogs are very popular. In 2020, our experts from the MEDIA division staged products that inspire. And they did so with just one push of a button.
The starting point. Our customer is a manufacturer of a wide range of products and offers a corresponding catalog. However, its customers are not interested in the complete catalog, but always only in the catalog pages listing certain products. In addition, the catalogs need to be used internationally for various target groups.
The goal. The search for products that interest customers needs to be simplified. In addition, the catalog needs to be published in several languages and several times a year so they can react quickly and easily to changes in the range or in prices. At the same time, the customer wants to speed up the catalog creation process and reduce the number of errors in the publications.
The solution. The existing product information management system (PIM) contains all the data relating to the customer’s products. This data is used for database publishing and is imported into the Adobe InDesign program using the EasyCatalog middleware tool. The export of text and images is automated with flexible templates for the product presentations and the page structure. Catalogs, price lists and brochures can therefore be created quickly and easily in several languages. Price conversions and the adaptation of company names for distributors are no longer a challenge.
Digitalization
Innovation taken
a step further
How digital events turn the crisis into an opportunity
A lot has changed for us given the current situation. No events, conferences, trade fairs or conventions. However, the experts at our subsidiary sense&image had suitable solutions on hand to meet this challenge. The creative minds of the customer experience agency quickly established live streaming as an integral part of the service portfolio. It’s become obvious: live streaming is more than just a trend brought about by the coronavirus.
The starting point. Compart AG organizes the Comparting conference every year. The international specialist convention is known for its pioneering solutions in omni-channel customer communication. Current topics in technology are discussed, expert knowledge is shared and product demos and specific application scenarios are presented. In view of the current circumstances, Comparting was to be hosted digitally for the first time in 2020.
The goal. The customer’s wish and requirement is to not only convey content virtually, but to translate the feel of an on-site event to the online counterpart. The experts at sense&image therefore made it their goal to create a comprehensive event experience in a digital space.
The solution. A landing page served as a digital event location, which was the focus of the event. Here, participants could decide which presentation they would like to hear and join a stream of their choice. In some cases, up to three different presentations were broadcast live at the same time. In addition, users were able to take part in live surveys and Q&As on the event page, as well as receive information about the presentations and speakers. A special highlight of the conference was the integrated networking platform developed in-house by sense&image. It offered the desired on-site feel and conveyed the sense of a live event. Here, users were able to store individual profiles, interests and other data and network with other participants via a chat function or (video) call. However, the Comparting participants don’t just come from German-speaking countries. Participants from the US, France and other European countries, broadly defined, were also welcomed. A total of four one-day events were thus held, naturally taking into account the various different languages and time zones.
Digitalization
Innovation taken
a step further
The age of digital events is dawning
A year ago, nobody could have imagined that digital events could replace live ones. The new event format offers more than just an answer to the coronavirus crisis, however. In 2020, our STAR experts made it their task to establish virtual events for our customers on a long-term basis. But did they achieve their goal?
The starting point. Bosch Thermotechnology invites its customers to a variety of events to present new products and services, to cultivate relationships and to offer customers a platform for exchange. To date, sales representatives had to organize such events themselves – now also virtually. In addition to daily business, there was little time for this, which meant that fewer and fewer events could be held and offered.
The goal. The workload of Bosch TT sales representatives needs to be lightened through support, professional organization and the execution of the various series of events by our experts from the MEDIA division. This should also enable more events to be offered again.
The solution. Our experts have expanded existing event formats and established new formats such as a virtual wine tasting. They managed the dispatch of the wine packages via an external service provider and took over the entire invitation management including participant administration. This also included the design of the fliers and mail, as well as the provision of a virtual platform for the wine tasting and the associated technical support. In addition, our experts are currently creating a booklet with possible event formats and ideas as an aid and inspiration for the Bosch TT sales representatives. The booklet is supplemented with a digital checklist. Sales representatives can thus freely provide details and establish a suitable, individual offer. We look forward to many more exciting (virtual) events!
Digitalization
Innovation taken
a step further
Think Green. Be Green
At STAR COOPERATION, the topic of environment and sustainability is a top priority. We are particularly passionate about limiting CO2 emissions and counteracting them. We can achieve this by implementing sustainable technologies. This is why we’re sharpening environmental awareness not only among our STAR experts, but also among customers.
The starting point. Albert Kerbl GmbH is a medium-sized wholesaler for agricultural and pet supplies from Upper Bavaria. They recognized the issue of climate protection not only as a future competitive factor, but also as a corporate responsibility. With the support of the CONSULTING division, they would like to make a contribution to climate protection.
The goal. The first step on the path to climate neutrality is the analysis of greenhouse gas emissions along the entire value chain. Based on the acquired knowledge, climate strategies and suitable measures are then defined and implemented to provide the required products in the most environmentally friendly way possible.
The solution. Within a month, the STAR experts were able to analyze the customer’s greenhouse gas emissions using what is known as CO2 screening. They kept a constant flow of communication with the customer. They provided information on energy consumption, the fuels used in the vehicle fleet, purchased goods according to goods and customs tariff groups, etc. The exact calculation of greenhouse gas emissions was performed by the industry calculator of our cooperation partner KlimAktiv. The calculation was not just based on actual values such as the amount of fuel consumed in liters – monetary activity data from the Navision ERP system used by Albert Kerbl GmbH was also taken into account. This consideration enabled a new, innovative and hybrid calculation method to be tested. With the aid of the calculated emission values, numerous helpful measures could be developed to reduce greenhouse gases.
Digitalization
Innovation taken
a step further
Attractive advertisements for partners
Advertising is essential for any successful business. A unique opportunity that our customer offers its partners is an exclusive platform for advertising. But what exactly can this platform do and what specifically lies behind the success of this exciting project?
The starting point. Our customer offers its partners the opportunity to generate target group-specific advertising messages with ready-made advertising motifs. These advertisements are created in the desired format and with a personalized distributor imprint so that the partner can then publish these in specialist magazines or in the daily or local weekly newspaper, for example.
The goal. The customer’s partners previously had to procure the personalization of an advertising motif in a roundabout way. This extra step required not only a lot of time, but also extensive work and communication. To make this process more efficient, our customer sought a user-friendly and intuitive solution for its partners.
The solution. Together with the colleagues from the subsidiary sense&image and later with the experts from the IT division at STAR, we developed a user-friendly and intuitive platform for the customer to create these advertising messages. The customer’s partners can register on the platform, choose ready-made ads and personalize them with the company name, address and logo. After completing the order process, our experts at the MEDIA division create the print data within 48 hours and send them back to the customer or, if required, directly to the printer. During the first month after the platform was launched and made available, over 200 partners visited the platform and ordered over 30 advertisements.
Digitalization
Innovation taken
a step further
STAR improves business with Smartsheet
Improving business and increasing efficiency is the motto of our MEDIA experts. And which tool is best suited for this? Correct! Smartsheet. With Smartsheet, we create an innovative workflow and thereby help our customers to succeed.
The starting point. Our customer Bosch Thermotechnology creates marketing materials in digital and print formats for various target groups such as end customers, installers and wholesalers. However, Bosch Thermotechnology lacks an individual overview of the processes and projects. As a result, a lot of internal work is regularly required for project reporting and resource planning.
The goal. Structured project organization, clear mapping of processes and automated workflows are needed to reduce coordination workloads and increase efficiency. Smartsheet is to be fully integrated into the main system landscape.
The solution. Our experts from the MEDIA division implemented an optimized internal workflow with Smartsheet for Bosch Thermotechnology. The smart solution was adapted to the individual requirements of the customer. With ready-made project templates, our experts can manage Bosch Thermotechnology’s media projects quickly, reliably and efficiently. The status overview of the tasks can now always be seen in a report. In addition, it is possible to plan internal employee capacity and distribute tasks sensibly via the resource view.
Digitalization
Innovation taken
a step further
STARS awaken desire
A key visual for all advertising measures and campaign communications is the key to success. An impressive central idea strengthens the customer’s brand recognition and awakens desire. As an implementation agency, can our STARS meet the customer’s requirements?
The starting point. The campaign “Simply Bosch. Right from the start.” for Bosch Thermotechnology requires a key visual. It will be used for a wide variety of media such as fliers, POS articles, advertisements and image films.
The goal. The key visual needs to be implemented by our STARS according to the requirements and specifications of Bosch Thermotechnology. In addition, all advertising measures are to be bundled and focused into one medium to maintain an overview.
The solution. The experts created the desired key visual according to the customer’s requirements and specifications and incorporated it into all campaign material. In addition, our colleagues from the subsidiary sense&image produced a customizable radio spot together with the customer. Bosch TT partners and customers were given the opportunity to personalize the spot and co-brand with the strong Bosch Thermotechnology brand.
New efficiency in sensor and actuator technology with the Flex family
The number of different actuators and sensors is increasing with the constant expansion of electronics in vehicles. Our ELECTRONICS division supports the technical advancements in automotive technology with its service portfolio of sensor and actuator technology. And what does this achieve? This provides our customers with outstanding mobile and powerful signal generators.
Measurement technology to support electric vehicles
The future of driving is electric. It’s no longer a matter of whether electromobility will come, but rather how quickly it will catch on. In compliance with strict safety standards, our experts from the ELECTRONICS division provide support for energy measurement technology as well as test and inspection structures for e-mobility. In doing so, they actively advance progress.
Working today to secure the future of tomorrow - cybersecurity in the automotive environment
Vehicle connectivity continues to advance, be it the mobile online services, flash over-the-air, CAR-to-X or even autonomous driving. Our experts from the ENGINEERING division are not only keeping pace, but they are also actively helping to shape this exciting development. They can thus already ensure that future driving will be safe and, for example, carried out without external intervention.
Full throttle with 3D real-time displays.
With us, digitalization is advancing rapidly! Our experts from the ENGINEERING division can not only develop, test and manufacture, but also execute 3D real-time representations and use them in augmented reality.
Ideal vehicle connectivity with FlexConfig RBS
The future belongs to self-driving cars! However, a few more steps are needed. Vehicle connectivity, for example, is an increasingly important topic in this context. Luckily, our experts from the ELECTRONICS division know all there is to know about it. They manage to create solutions that make networking technology as simple as possible for our customers and facilitate complex developments for vehicle electronics.
STARS carry out a driving experience study
A vehicle for the upper mid-size market is taking big steps into the future and our STAR experts will be there every step of the way. The focus is not only on emotive design and a high-quality interior, but also on innovative driver assistance systems. But how do assistance systems affect the driving experience? Our experts investigated this question via a study.
Make new with the old – new rear axle drives in the same plant
There has been more tinkering and forging at the innovation forge of the STAR subsidiary atec innovation. What was the result? Not just an idea, but also a conversion – or was there any conversion at all? We’ll gladly tell you all about it.
Vehicle electronics
Rethinking mobility
Working today to secure the future of tomorrow -
cybersecurity in the automotive environment
Vehicle connectivity continues to advance, be it the mobile online services, flash over-the-air, CAR-to-X or even autonomous driving. Our experts from the ENGINEERING division are not only keeping pace, but they are also actively helping to shape this exciting development. They can thus already ensure that future driving will be safe and, for example, carried out without external intervention.
The starting point. The more networked the vehicle, the greater the risk that vehicle data will be manipulated or that vehicles will simply be taken over. The increasing use of different technologies also means that there must be numerous interfaces. These greatly increase the risk of external interventions. Together with our customer, we developed a system landscape that is secure! To do this, our experts aligned all of the vehicle’s systems including the back end with a focus on vehicle security.
The goal. A simple cookie-cutter solution to this problem was not good enough. That’s why our experts wanted to think through all individual cases thoroughly, examine special cases from different perspectives and precisely analyze each interface.
The solution. After the conceptual design and development of the system landscape, the test phase followed quickly. For this project, a test environment was designed that scrutinizes the individual systems. For ultimate efficiency, our experts automated the tests to the greatest extent possible and thus were able to correct anomalies and errors at the earliest opportunity. Our ENGINEERING experts were able to shine in these diverse tasks relating to vehicle security owing to their up-to-the-minute expertise.
Vehicle electronics
Rethinking mobility
Full throttle with 3D real-time displays.
With us, digitalization is advancing rapidly! Our experts from the ENGINEERING division can not only develop, test and manufacture, but also execute 3D real-time representations and use them in augmented reality.
The starting point. In the ENGINEERING division, our experts have an eye for trends. This time, they reinterpreted the world for an OEM from the automotive industry in the Stuttgart area and delivered innovative training media. The result is anything but ordinary documents. The automobile manufacturer now has real-time repair and training documents that are currently being used across the world via PC and could be available as an augmented reality application in the future.
The goal. To this end, we develop workflows and prototypes which help enable a 3D real-time display of a wide variety of series and models.
The solution. Conceptual and practical use by the STAR experts enables the development of the necessary end-to-end tool chain that makes the visionary goal possible. In this case, end-to-end means that there is a direct connection with intermediate stations. As early as August 2020, all workshops across the world were able to access the 3D real-time instruction media and use it right away.
More about our serviceVehicle electronics
Rethinking mobility
Ideal vehicle connectivity with FlexConfig RBS
The future belongs to self-driving cars! However, a few more steps are needed. Vehicle connectivity, for example, is an increasingly important topic in this context. Luckily, our experts from the ELECTRONICS division know all there is to know about it. They manage to create solutions that make networking technology as simple as possible for our customers and facilitate complex developments for vehicle electronics.
The starting point. Owing to the increasing complexity of vehicle networks, more and more components within a vehicle are networked with one another. This results in a constant flow of new applications for performance, safety, driver information and comfort. Networking with external systems poses an additional challenge for in-vehicle applications.
The goal. The main goal is the intelligent, self-driving automobile. Vehicles are already transmitting data to service providers through the Internet. This is why vehicle connectivity tools are needed which meet the most challenging requirements as well as the standards of measurement and simulation technology, and which are flexible and easy to use.
The solution.
Our experts support customers around the world with numerous FlexConfig RBS products. From gateways and bus interfaces for various bus systems to restbus simulation, signal manipulation, measurement data visualization and rapid prototyping. In 2020, our customers put their trust in the following products in particular:
- FlexDevice-L² is our high-end model from the FlexDevice family. The high-performance hardware solution with four integrated processors offers sufficient performance for current and future requirements. The compact hardware is modular thanks to exchangeable transceivers. Up to 30 channels can be implemented. In connection with FlexConfig RBS, a quick and easy implementation is guaranteed for every project.
- With FlexConfig RBS as powerful configuration software, our customers can create gateway configurations or restbus simulations for FlexDevice products easily, quickly and automatically with just a few clicks and without programming knowledge. FlexConfig RBS has been expanded to include a logging functionality so that our customers can avoid installing additional data loggers. The logging feature has been available to all customers since mid-2020.
- The FlexConfig Analyzer also grows together with FlexConfig RBS. Owing to a functional enhancement of the FlexConfig RBS configuration software, our customers can quickly and easily visualize bus data on a smartphone or tablet via WiFi. Various visualization elements such as graphs, speedometer elements, buttons, traffic lights, labels and much more are available for the display. This feature has been included in the standard delivery of FlexConfig RBS since late 2020.
- With FlexCard PCIe3 and the FlexCard PXIe3, an established product has been reinterpreted. The new hardware variants of the FlexDevice now features an integrated measurement solution. The new hardware enables our customers to integrate real-time restbus simulations, gateways and signal manipulations directly into their measurement environment. The complete calculation of the data is carried out on-board on the integrated Altera Cyclone processor (ARM Cortex-A9 Dual Core CPU). As a result, the main processor of the measurement system is not stressed and is fully available for other applications. In addition, both variants of the FlexCard can be used as an interface card to the connected bus systems. With its pluggable transceiver modules for 1000BASE-T1, 100BASE-T1, 100BASE-TX, CAN-FD, CAN-HS, FlexRay, LIN und SENT, it offers maximum flexibility.
Vehicle electronics
Rethinking mobility
STARS carry out a driving experience study
A vehicle for the upper mid-size market is taking big steps into the future and our STAR experts will be there every step of the way. The focus is not only on emotive design and a high-quality interior, but also on innovative driver assistance systems. But how do assistance systems affect the driving experience? Our experts investigated this question via a study.
The starting point. A psychological study will analyze how the intervention of assistance systems is experienced by passengers during a drive. However, the customer’s specialist department consists of experts with a non-technical background.
The goal. When carrying out the study, a highly technically demanding topic needs to be combined with ease of use to make the measurement technology usable for laypersons as well.
The solution. By equipping a vehicle with measurement technology, cameras and microphones, the visible reactions as well as the vital data of the occupants were recorded while driving. The components were placed in such a way that they did not interfere with driving operations. An Android app developed by STAR was used to receive and analyze vital data from a sensor wristband via Bluetooth. The received data was sent to a computer via Wi-Fi which saved the data from all data sources synchronously. With another software developed by STAR, we made it possible for the customer to easily manage all measurement data. In the end, the modified vehicle was checked with positive results by Dekra for series approval.
Vehicle electronics
Rethinking mobility
Make new with the old
new rear axle drives in the same plant
There has been more tinkering and forging at the innovation forge of the STAR subsidiary atec innovation. What was the result? Not just an idea, but also a conversion – or was there any conversion at all? We’ll gladly tell you all about it.
The starting point. The experts at the STAR subsidiary atec innovation ensure an innovative and sophisticated plan and its implementation for the construction of new rear axle drives. They are busy at work at the manual assembly plant of the vehicle giant Mercedes-Benz. Thanks to a simple yet highly complex solution, the significantly larger variant HAG240 can now be easily installed in the existing line.
The goal. The HAG240 is a new and important player in the plant, as the plan is to install it in S class vehicles as well as in special protection vehicles. To prevent a loss of efficiency in the process, it’s important for the assembly of the new rear axle drives to fit perfectly into the existing operation.
The solution. The bright minds of the innovation forge started with the question of whether the HAG240 could be installed in the existing line. They explored this exciting question through a professional feasibility study and were able to provide a positive answer with their expertise. Now it was time to make adjustments. Firstly, all the required new parts and tools were designed in 3D. They were then manufactured with the aid of precise manufacturing data and installed in the plant. After these steps had been successfully completed, it was time to put the new tools into operation and give the employees brief function inductions. The HAG240 are now assembled in large numbers with our tools in the existing production line – without any conversions thanks to the help of our experts.
More about our serviceVehicle electronics
Rethinking mobility
New efficiency in
sensor and actuator technology with the Flex family
The number of different actuators and sensors is increasing with the constant expansion of electronics in vehicles. Our ELECTRONICS division supports the technical advancements in automotive technology with its service portfolio of sensor and actuator technology. And what does this achieve? This provides our customers with outstanding mobile and powerful signal generators.
The starting point. More and more signals have to be measured and functions managed in vehicles. Many of these functions are integrated into control units. However, the future lies in the generation and simulation of electrical signals for the preceding sensors and actuators.
The goal. Intelligent components are to be used to measure and change conditions directly at the point of origin. Simulators that influence and check the conditions in the test vehicle with different measured values are often used for this purpose.
The solution. With the FlexGen product family, our experts developed powerful and mobile signal generators for our customers. These signal generators can generate, simulate or manipulate PWM, SENT and PWG signals or sensor data. FlexGen-M BDLC is the new product in the FlexGen product family. Based on the previous PMW generators and in coordination with the customer’s requirements, FlexGen-M BDLC was developed by our ELECTRONICS experts. It is a PMW generator for controlling brushless DC motors in automotive components. The robust device features a three-phase sinusoidal field-oriented control but also supports the collection and processing of SENT position sensors. Owing to the modular and versatile platform, it is even possible to implement custom flow controls for special manufacturing processes or test procedures.
More about our serviceVehicle electronics
Rethinking mobility
Measurement technology to
support electric vehicles
The future of driving is electric. It’s no longer a matter of whether electromobility will come, but rather how quickly it will catch on. In compliance with strict safety standards, our experts from the ELECTRONICS division provide support for energy measurement technology as well as test and inspection structures for e-mobility. In doing so, they actively advance progress.
The starting point. The electrification of vehicles requires more and more high-performance electrical and electronic components. For test purposes, high-voltage components in test vehicles such as high-voltage batteries are equipped with numerous additional temperature sensors for temperature analysis.
The goal. Before using the various temperature sensors, it must be ensured that they are fully functional, meet all HV safety requirements and can therefore be operated without posing a hazard. In the future, the checks need to be carried out more reliably and considerably more quickly than is possible for a worker to do manually.
The solution. By developing and setting up an HV measurement point testing device for temperature sensors of type PT100 (16 channels) and thermocouples (32 channels), our customer can quickly test their built-in temperature sensors reliably and safely. The device tests the individual built-in temperature sensors automatically and without reconnecting to check for correct function, short circuit/cable break, lack of voltage and insulation resistance. The whole measurement process is automated. The measured values are then simply stored directly in a preconfigured Excel table.
More about our serviceOverview
Key figures
Please note: the figures for 2020 are quoted prior to the conclusion of the ongoing annual audit.
The total value of the individual Group companies was adjusted for intragroup sales to represent group sales (consolidation). Employee figures exclude trainees, interns, working students, bachelor’s students,
postgraduate students, temporary workers and contractors.
Figures: as at the end of the quoted year.
STAR®
Insights
We were all blindsided by a virus that broke out across the world within a year. However, our STARS grow together with every challenge. As a result, we are able to present you with exciting insights for 2020 as well. Topics include gripping election campaigns, dedicated trainees, digital online sessions and environmental protection.
Sterntaler continue to provide support
Team spirit and responsibility are integral parts of our STAR philosophy, and our trainees, known as Sterntaler, actively live by these. Although 2020 brought us some challenges, they were still able to support several non-profit organizations with proceeds from their initiatives.
Dynamics perfectly utilized
There has probably never been a trigger in recent years that turned the entire world of work upside down as quickly as the COVID-19 pandemic. Despite good IT investments made early on, upgrades were still required. Future-oriented collaborative software thus found its way into our IT infrastructure. What software are we talking about exactly?
Every voice counts – for a strong region
Innovative ideas require support and strong partners! Oliver Messer, our CIO, has over 20 years of experience as the Managing Director and has a wealth of skills in digitalization, software and agile methods. He is passionate about supporting technological advancement in the region. The IHK election in the Böblingen district sets the right course for this. But are good intentions and a strong election campaign enough to convince voters?
Create values – live by values
Sustainable growth paired with economic success – this is our recipe for success when it comes to sustainability. Values should not just be created, but also lived by. This is why our STAR experts consistently explore environmentally friendly and sustainable solutions.
STAR BOT - Greater efficiency with a new tool
Our STAR experts conduct numerous internal and external discussions every day. The information obtained in this manner is essential both for cooperation with our customers and for cooperation with one another. We therefore found a simple and innovative way to quickly record all important notes. Our STARS are now using the STAR® BOT.
Simplified work routines thanks to modern processes
Digital and automated processes simplify work for our STARS and reduce time expenditure. Simple digital solutions often help streamline processes and thus relieve workloads in many cases. Efficient solutions have now been found for two processes that are an indispensable part of our STARS’ everyday work.
Successful events in the age of COVID-19
2020 not only brought us exciting projects but also numerous events, despite the ban on gatherings. Our STARS overcame the issue of social distancing through a variety of online sessions. Compact expert knowledge and in-depth insights into trends, news or new STAR tools were shared in numerous webinar series.
STAR is expanding toward electromobility
Mobility is essential in today’s world. According to current estimates, the number of motor vehicles is likely to increase from the current 1.2 to 2 billion by 2035. To be able to help shape this development in an environmentally friendly manner, the STAR experts are greatly expanding their service range in the field of electromobility. What exactly is being done? In just a short amount of time, they organized the necessary work structures, acquired qualifications and made the necessary infrastructure modifications.
Insights
Behind the scenes
Create values – live by values
Sustainable growth paired with economic success – this is our recipe for success when it comes to sustainability. Values should not just be created, but also lived by. This is why our STAR experts consistently explore environmentally friendly and sustainable solutions.
The starting point. Microplastics in oceans, fine dust in large cities, Fridays for Future demonstrations at the door – no matter where you look, the environment is an important issue. More than ever, the world is in a state of climate change, the consequences of which can presently only be roughly guessed at. This is why the STARS put their hearts and minds into sustainable solutions and drive them forward.
The goal. Acting in an environmentally friendly and sustainable manner without losing sight of economic success – that is our motto. Taking responsibility and providing green innovations is one of our most important tasks.
The solution. The sustainability goals of STAR COOPERATION are strongly aligned with the sustainable development goals of the United Nations and the key international standards and norms. Even though our consumption of natural resources, for example, is rather low, our STARS are continuously trying to reduce consumption of paper, fresh and wastewater, various office materials and energy on a daily basis. And they do so with success – although new experts keep joining STAR COOPERATION and the number of employees is increasing, energy consumption has fallen. Our STARS want to keep going in the same vein, which is why the constant search for new, sustainable ideas and concepts will continue.
Insights
Behind the scenes
STAR Bot
Greater efficiency with a new tool
Our STAR experts conduct numerous internal and external discussions every day. The information obtained in this manner is essential both for cooperation with our customers and for cooperation with one another. We therefore found a simple and innovative way to quickly record all important notes. Our STARS are now using the STAR® BOT.
The starting point. Important data is always exchanged and various elements are discussed and determined in discussions with customers, interested parties, partners and suppliers. It is particularly important for all this relevant information to be recorded properly. To make work processes particularly efficient and smooth, it is essential to also share this data with other STAR experts.
The goal. Briefings, information on customer discussions and customer information need to be quickly and easily recorded in writing. In addition, this information needs to be stored in a clear manner, be consistently retrievable and also be available to other STARS.
The solution. The STAR® BOT for Microsoft TEAMS combines all the required features and impresses users with its intuitive and simple operation. The new tool particularly supports our experts from the sales division, as well as all other STARS with customer contact. It is even possible to conveniently take touchpoints with other colleagues and divisions into account and include them directly. STARS can thereby support each other and exchange ideas with one another. With all its helpful functions, the STAR® BOT facilitates everyday work for our experts.
Insights
Behind the scenes
Simplified work routines thanks to modern processes
Digital and automated processes simplify work for our STARS and reduce time expenditure. Simple digital solutions often help streamline processes and thus relieve workloads in many cases. Efficient solutions have now been found for two processes that are an indispensable part of our STARS’ everyday work.
The starting point. Neither the solution for visitor management nor the solution for travel management offer automated and efficient processes. For the experts at Green STAR, redesigning these processes is a vital matter. Why? As an example, every visitor receives a sticker which must be laboriously printed using a label printer. The environment and sustainability are important issues for our STARS, which is why it is important to digitize this process.
The goal. To ensure an efficient workflow and reduce the workload for our STARS, all visitor and travel management processes need to be automated. In addition, visitor management now also needs to include coronavirus symptom questions. The aim is to guarantee greater sustainability through the digitalization of processes and additional safety for all STARS through the addition of coronavirus-related questions.
The solution.
The problems were solved by programming a new web-based visitor and travel management system. Both solutions are now hosted in the Microsoft Cloud.
The new visitor management system uses an iPad to ask our guests at the entrance area whether they are currently experiencing symptoms of COVID-19, whether they have visited a risk area in the last 14 days and whether they have had contact with a confirmed case. The actual check-in only appears on the iPad after all questions have been answered with “No.” Here, guests must enter their contact details, indicate the host, and finally read and accept a data protection declaration and a set of instructions. Guests can decide whether a Wi-Fi voucher is required by ticking the corresponding box. If a voucher is required, it will be automatically sent to the specified email address after check-in. The visitors then receive their visitor badge with a QR code from a STAR. The guests can scan it via the iPad and thus complete the check-in process. The corresponding STAR expert then receives an automatic Microsoft Teams message letting them know that their visitor is at reception. The check-out is carried out via another scan of the QR code on the iPad. This also automatically deactivates the Wi-Fi voucher.
Manual applications for business trips are also a thing of the past. Supervisors are automatically informed about a business trip request via email or Microsoft Teams. The applications can now be approved or rejected quickly and easily using a predefined radio button. This means that there is no longer a need to write a manual message to the STAR expert submitting the request to inform them of the status of the business trip. In addition, all information and documents relating to the business trip can be viewed together in a travel management portal. Further documents such as taxi receipts can be added independently using a photo. The data collected in the travel management portal is then used for automated travel expense accounting. The time savings for our STARS are huge owing to the automation and digitalization of both processes.
Insights
Behind the scenes
Successful events in the age of COVID-19
2020 not only brought us exciting projects but also numerous events, despite the ban on gatherings. Our STARS overcame the issue of social distancing through a variety of online sessions. Compact expert knowledge and in-depth insights into trends, news or new STAR tools were shared in numerous webinar series.
Did you miss out on our online sessions? You can access and watch past webinars via the following link: media-center.star-cooperation.com
We will continue using the tried-and-tested online format this year. Our experts from the various STAR divisions plan and organize a wide variety of webinars on a multitude of topics. We have already enjoyed the first few events of 2021 and are looking forward to many more. You can find additional information about upcoming webinars here: events.star-cooperation.com
Join us as our experts provide food for thought about digitalization and present tools from all STAR divisions. We look forward to seeing you there!
Insights
Behind the scenes
STAR is expanding toward electromobility
Mobility is essential in today’s world. According to current estimates, the number of motor vehicles is likely to increase from the current 1.2 to 2 billion by 2035. To be able to help shape this development in an environmentally friendly manner, the STAR experts are greatly expanding their service range in the field of electromobility. What exactly is being done? In just a short amount of time, they organized the necessary work structures, acquired qualifications and made the necessary infrastructure modifications.
The starting point. The automotive industry is attaching increasing importance to environmental protection, and is introducing environmentally friendly technologies in the course of this development, as well as making great strides in the field of electromobility. It is therefore expected that in just a few years, 15 to 25% of all new registrations will be electric vehicles. German automotive giants are currently taking on a leading role in this area and are striving to convert their entire vehicle range to mild and plug-in hybrids as well as purely electric vehicles.
The goal. The experts from the engineering and electronics divisions think innovatively and take their responsibility to the environment very seriously. This is why they create new structures, designate individual electrical specialists and entire core teams, build up qualifications and set up new workplaces and test stations.
The solution. After taking numerous steps, our STAR experts are now ready for the transition in the automotive industry. For example, they developed new, efficient work processes, defined tasks and responsibilities, determined qualification processes, acquired in-depth expertise through certified training courses, trained electrical specialists and amassed expert knowledge. In addition, the workshops were expanded to include new HV workplaces so they can work on live HV components safely and in compliance with regulations. Our experts now not only possess the latest knowledge, but are also appropriately equipped and are keeping pace with the automotive industry.
Insights
Behind the scenes
Sterntaler continue to provide support
Team spirit and responsibility are integral parts of our STAR philosophy, and our trainees, known as "Sterntaler", actively live by these. Although 2020 brought us some challenges, they were still able to support several non-profit organizations with proceeds from their initiatives.
The starting point. In recent years, the "Sterntaler" have sold a variety of waffles, cakes, crepes, ice cream and “Fleischkäse” meat loaf in bread rolls, as well as sometimes changing tires. The proceeds from these initiatives were always donated to various charitable causes. This year is no exception. The STAR experts were spoiled with treats like hot dogs, waffles, potato dumplings with sauerkraut, delicious honey and high-quality oil. There were also further productive initiatives.
The goal. With great dedication and enthusiasm, our "Sterntaler" help non-profit organizations with these proceeds and ensure the implementation of various projects for the common good.
The solution. Despite the challenging conditions, the donations from the "Sterntaler" did a lot of good. Three dream trips were taken by terminally ill individuals as part of the “Wünschewagen” (wish wagon) project. In addition, the children’s hospice received a donation, and the "Räuberhöhle" preschool received a compostable toilet. When selecting the respective donation goals, STAR COOPERATION always keeps in mind the goal of extending a helping hand to members of our society in need and providing meaningful support in various places – year after year.
Insights
Behind the scenes
Dynamics perfectly utilized
There has probably never been a trigger in recent years that turned the entire world of work upside down as quickly as the COVID-19 pandemic. Despite good IT investments made early on, upgrades were still required. Future-oriented collaborative software thus found its way into our IT infrastructure. What software are we talking about exactly?
The starting point. Constant further development in all STAR divisions led to the establishment of an intranet and the examination of various technologies for mobile working methods at an early stage. Our STARS, who work in a wide variety of time zones and disciplines, have been carrying out meetings, discussions and efficient organization in virtual spaces to successfully get various projects off the ground for a long time. This is why our IT infrastructure was well advanced when the COVID-19 pandemic broke out. Nevertheless, additions were needed here and there.
The goal. The dynamic with regard to remote working and working from home triggered by the coronavirus pandemic needed to be utilized cleverly so that high-performance technical communication options are given even more room.
The solution. After a long evaluation, we opted for Microsoft Teams. The groupware simply combines all necessary functions and information into one interface and offers intuitive operation. Microsoft Teams changed both our internal and external communication and collaboration. Web meetings are now standard – and that will remain the case even after the pandemic. Project rooms with all the information for all participants with access from anywhere have become an essential part of everyday work. And that’s only a fraction of the changes. The journey continues. We’re not just sticking with it, we’re always striving for new digital heights.
Insights
Behind the scenes
Every voice counts
for a strong region
Innovative ideas require support and strong partners! Oliver Messer, our CIO, has over 20 years of experience as the Managing Director and has a wealth of skills in digitalization, software and agile methods. He is passionate about supporting technological advancement in the region. The IHK election in the Böblingen district sets the right course for this. But are good intentions and a strong election campaign enough to convince voters?
The starting point. As part of the Stuttgart region, Böblingen is one of the leading business hubs in Europe. Böblingen is steeped in history and tradition, but it’s not stuck in the past! Immense expertise in the fields of digital business and modern technologies is assembled here. It’s important to develop and strengthen this further.
The goal. Digitalization affects everyone and has long since stopped being just an IT issue. This is why a determined stakeholder is needed in the IHK district assembly to ensure economic success. With his candidacy for the IHK election in the district of Böblingen, Oliver Messer wants to promote business digitalization to once again take on a leading role in international competition.
The solution. Every person for themselves is not a solution. Our CIO believes that networking and communication ensure that the entire region benefits and that the business hub is strengthened. He ran an ambitious campaign to be elected to the IHK district assembly. Campaign fliers were sent to voters by post and digitally, e-mails were written, social media posts were penned and published, videos were shot and a landing page was created. This is how you attract votes in advance. The hard work paid off! Oliver Messer was elected to the Böblingen District Chamber and attended the first meeting in January 2021.
